Wednesday, 7 April 2010

Over-50s are looking for adventure

So it seems that a new holidaying trend is “active and adventurous breaks for the over-50s”. Apparently the “greying brigade” is looking for a combination of “adventurous day-time activities” combined with “good-quality accommodation options and fine dining”. The 50-plus traveller is not, it's clear, up for roughing it.

Now, in our opinion, 50 is not old. Indeed, in the 21st century many people believe that 50 is the new 40. But what is significant is that after the age of 50 many people find they have greater freedom (from kids or work ties) and a little extra cash in their pockets. For a growing majority, too, their later years are the time to explore and discover new activities and destinations, many of which may not have been possible due to family commitments etc.

Tying in with this theme we have found at Glentrek that many more over-50s customers are fit and active – and looking for a “real adventure”. This is not to say they want to push themselves to the limits during a walking holiday (they’re happy to leave this kind of silliness to the 20-year-olds!) but they are keen for a challenge.

One of the most popular walking trips for the over-50s has proved to be the Cateran Trail Holiday. This fascinating, long-ish distance walk offers the chance for self-navigation in beautiful, wild but not-too-remote countryside. The holiday also includes five nights in up-market three star or four star accommodation and all for an attractive price of £289.

As one 50-plus retired couple commented recently: “The Glentrek Cateran Trail Holiday is EXACTLY the type of holiday for us. The walking is challenging enough – not too strenuous but not to easy, either – the hotels are good quality and the price is right.”

No comments:

Post a Comment